For 60 years, Orloff Jewelers has offered diamonds at competitive prices. Today, Orloff Jewelers is the #1 seller of loose GIA and AGS certified diamonds among all independent jewelry stores in the Central Valley. We have the experience you can trust to help you to make the right decision. James Orloff and his staff offer a consultative, no pressure, sales approach. Our customers appreciate their over-the-counter experience, and you will too.