Baume & Mercier has shown a tendency to engage in collaboration since William Baume met Paul Mercier in 1912. Today, more than ever, Baume & Mercier intends on asserting its concept of watchmaking: its openness to other realms and the world in general; its way of keeping up with the times, in real time; and its refusal to compromise the attention brought to developing creativity within the House. In a collective, collabora-tive, responsible approach, the Brand launches projects where watchmaking resonates with artistic crea-tivity. This leads to concerted considerations of today’s design challenges, necessarily taking environmen-tal issues into account; the combination of different experiences and types of expertise; and the explora-tion of new possibilities and innovations.